What Social Media Platforms Should I Use? YouTube vs Facebook

– What happens when you post content on Instagram or Facebook? (camera clicking) It gets lost in the algorithm and disappears amongst the other millions of posts being published every single day. Your post loses momentum over time and maybe John Doe creeps all the way down to a post of you and your friend from 2014 and clicks the like button. Kinda weird. So why is YouTube different? Because it’s not a social media platform. It’s a search engine where your content actually gains momentum over time. And in this video, I’m gonna show you how YouTube is different from Facebook and how you can use that to your advantage to generate sales, leads, and ROI. (light music) Millions of people are
searching for content on YouTube every single day. It’s one of the biggest search
engines on the internet. Owned by Google, the largest search engine in the world. Because people use it as a search engine, you’re drawing people to your content instead of letting the algorithm on social media platforms take over. Now you can use search engine optimization to continue to drive your content further and make tweaks along the way. So SEO Analytics will tell you what’s working and what’s not so you can get the most out of your YouTube channel. I’m still getting traffic to my videos
that I released years ago. Which then drive traffic
to my leads and services. When I first started using YouTube before I knew anything about search engine optimization or filming for retention because let’s face it, YouTube wants to favor
videos that are keeping people on their platform. So the longer you can
keep people watching, the better. Before I knew anything, I was just making these videos off of what I thought was interesting or what I thought people wanted to know. And I would title them using these like clickbaity titles ’cause
that’s what we see a lot of people on YouTube doing. But you also have to compare what’re the business people on YouTube doing that’s actually working and driving leads. So I would title these
videos with something pretty clickbaity and
I still have this video if you scroll all the way
down of my YouTube channel. It’s called Did You Know
Instagram Does This? Do you think people
are typing in to search did you know Instagram does this? No. What they are typing in is, how to use Instagram stories, how to sell on Instagram. Things like that. That they’re actually
looking for a solution to their problem. They’re looking to learn something or they’re looking to be entertained. So how can you position your content in the search engine based on what we know people are actually searching for? So I was making these videos that were clickbaity. That were just trying to grab some sort of attention but even that video still has a very little amount of views. But then I made this video called How to Use Canva and that was one of my first hits that I did on YouTube, but it was a video that
is still to this day getting thousands of
views every single week. Thousands of opt-ins
that people are opting in to that list every single day ’cause I in the videos say, click link below to get my free thing which is providing them more value. And people opt-in, it grows my email list. And they become a potential customer as I nurture them through other marketing efforts. The other thing about this video is that even though it’s several years old now it is still at the top of search. So if you type in canva or how to use canva, or canva tutorial. My video as well as other canva videos that I’ve made on this topic show up there. To the point that now I
have authority in this space on YouTube that now I’ve
actually had opportunities that LinkedIn, like the LinkedIn platform, flew me up to California, filmed a course with me that’s not also hosted on the LinkedIn platform in front of their millions of users. So not only do you have the opportunity to show up in front of your audience where they’re looking for it through the search engine. That people can find your videos, opt-in for your list all day every day. But it also positions you as the authority to other platforms or to other people. So that this opportunity that I got from LinkedIn and opportunities and connections that I’ve
had with other companies through this video. This video is something that I made once, but it’s still giving me this longevity and opportunities to this day. This is just one example. So imagine if you could show up at the top of search engine results for your niche, for your specialty. What do you wish that people would find when they’re Googling something an everyday topic people are looking for, that you would show up
at the top of search? That’s exactly what you can do. It’s time to stop using YouTube like a social media platform and start using it for what it really is. A search engine that can
totally work in your favor. And I can show you more about how we do this for
ourselves and our clients. I’m gonna give you our exact methodology called The VIP Code, Video Impact Profit. I’ll give you a case study of how we use this for ourselves, for our clients. To generate tons of views. Millions of minutes of watch time. And opt-ins to grow and
scale your audience and ROI. So click the link below to get that. If you like this video, hit the thumbs up. Comment below and of course subscribe for more weekly videos. (light music)

8 thoughts on “What Social Media Platforms Should I Use? YouTube vs Facebook

  1. The only problem is that they change the rules every day on every platform. And they also play politics. Build your own platform. That’s the better way to go.

  2. Yep! I teach YouTube first and foremost to all my clients. If they're ever trying to figure out where to get started…that's the first thing I tell them. You can easily repurpose for other platforms. Plus when I personally search online..I ONLY use Google or Youtube. I'll even search on Google, then stop, and just jump on Youtube cause it's jut easier to find the answer. Thanks Marley!

  3. Love your content Marley! Always helpful, thank you. I talked with Ryan, he mentioned VIP. I'm struggling financially at the moment, working on helping more people with video content and marketing, do you have an installment plan for the VIP course? I don't know if Clickfunnels membership/course sites can offer installement plans, I haven't tried it yet, but I know a new one called MemberStack can do that, Memberstack works with any kind of website. I'm been learning and working with Webflow, was using Squarespace before, but liking Webflow. I do want to use Clickfunnels again for sales pages though and check out their membership/course option…do u know if CF offers installment plans to Teachers so they can broaden their market?

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