Top 4 Social Media & Digital Marketing Trends


Hey Siri — What are the hottest social media
and digital marketing trends RIGHT NOW? Hey guys, what’s up!!! I am so glad you stopped by. I’m Alex and in this video I’ll be sharing
the 4 MAJOR social media and digital marketing trends you should absolutely be paying attention
to this year to stay alive and thrive in the ever-changing wild wild west that is the Internet. So, if you’re an entrepreneur, a digital
marketer or a copywriter, be sure to hit subscribe below because every single week I release
a new tutorial on marketing, copywriting and other entrepreneurial delights. If you’re already subscribed, thank you
so much! Give me a thumbs up below to let me know you’re
here… and let’s dive in. Alright guys so I learned a freaking ton
in the process of making this video. I mean, knew the hot trends I wanted to share
with you guys from my own experience in the industry over the last 10 years, and especially
the changes I’ve seen happening recently, but some of the stats I found blew my mind. Like seriously… So, grab a notebook and get ready to take
some notes! Alright, major marketing trend number one,
video is taking over. So, I don’t need to tell you how awesome
video is. Here you are on YouTube watching my video! But guys I’m not just talking about YouTube… Between Netflix, and Snapchat, and Instagram
Stories, and Facebook Live, it is no secret that video has become a staple in our everyday
lives. In fact, a whopping 75 MILLION consumers in
the US alone watch video content on a daily basis… And it’s predicted that 82% of ALL internet
traffic will come through video by 2021. Guys, that is huge! So if you’re not taking advantage of video
in your marketing, you absolutely need to be… and this includes LIVE video too. So by 2021, it’s expected that 13% of all
internet traffic will come from from LIVE video. Kinda cool right? I mean it’s no secret that people love real,
relatable and relevant content, which you’ll see in just a second, is a huge underlying
factor in the trends that I’m sharing with you today. But I’m actually curious to know – what
video content do you create or consume most regularly outside of YouTube? Comment below and let me know your favs. And now, there’s something really, really
important I want to talk about when it comes to video… and that’s something called
the “attention span myth” – or the belief that people’s attention spans have gotten
shorter, and therefore longer video content no longer works. Well, I’m here to say that is absolutely
not true. Think about it: when’s the last time you
binged watched something on Netflix for hours? Well, hate to say it guys but science says
it was probably sometime in the last 24 hours. Netflix has reported that its nearly 118 million
subscribers watch 140 million hours of content on average per day. That’s 71 minutes per user per day! So have people’s attention spans really
gotten shorter?! NO! Not at all. But what has changed is the increase in easy
and available options to choose from, with the simultaneous decrease in people’s intolerance
of crappy content. The truth is, your video can be as long as
you want it to be, as long as you’re adding educational or entertainment value, it’s
high quality, easy and available! This is what I call “The Netflix Effect”
– there are literally millions of incredibly high-quality video options available in just
one click. So if someone isn’t loving what you’re
putting out there, they’re going to move on… So guys I hate to say it, but you can’t
blame the algorithm or people’s “shorter attention spans” for your lame content. As marketers today, we are not only in the
ATTENTION business, but were in the RETENTION business… so how ya gonna get people to
stick around? Create engaging high quality content. Now, before I move on, there’s something
else that’s really important to know about video length. If the purpose of your video is not education
or entertainment, but rather ENGAGEMENT. Shorter videos do in fact outperform longer
videos. And testing has shown that videos around two
minutes in length generate the highest levels of engagement. And it makes perfect sense right, when you’re
asking for something from your viewer – i.e. engagement – get to the point or they gone. So, major marketing trend number two, hyper-relevant
behaviour-based content is a must Guys this hurts to say, especially as an email
marketer, but gone are the days of relying SOLELY on “batch-and-blast” email sends. Or in other words, sending the exact SAME
email message to every single one of your subscribers at the same time, regardless of
where they are in their consumer journey with you. The future of effective email marketing will
be sending behaviour-based emails in REAL TIME to your subscribers. In fact 78% of consumers say that personally-relevant
content is a determining factor in their purchasing decision and a lack of relevance in marketing
messaging leads to a massive 83% decrease in engagement. So it makes sense that a recent study showed
that releveant e-mails triggered based on behavior are 3x more effective than “one
size fits all” email blasts. So for example, sending an email to a potential
buyer immediately after they left a shopping cart but didn’t buy… or sending viewers
of a particular video a different email message than those who never watched it at all. Yes, while it does mean creating MORE marketing
assets, thanks to AI, it’s incredibly easy to monitor, track and create these relevant
digital experiences and action-based communications using a robust CRM platform. And there are many of them out there. So in my next video, I’m going to talk more
about how AI is actually influencing your marketing messaging, and what you, as a copywriter,
need to do to stay relevant and effective. Now don’t worry, in my opinion, machine-learning
will never be able to completely match real, relevant and relatable copy written by a HUMAN…
but it can help you streamline the process and give you invaluable data to fuel your
creative genius. Alright, major marketing trend number three,
omni-channel marketing is expected Look, while it’s still highly possible to
run effective marketing campaigns through a single marketing channel, say Facebook Ads,
or emails, or Social Media… What’s changing is the need to have all
these channels COMMUNICATE with one another behind the scenes to create hyper-relevant
communication that’s tailored to your audience’s actions. So, for example, if one of your followers
clicks a post on your Instagram and goes and watches a webinar that you hosted… You wouldn’t want to send them an email later
that day asking them to sign up for that very same webinar that they just watched. You’d very likely be hurting your chances
of turning that subscriber into a long term customer, because they no longer feel they’re
in a 1-to-1 relationship with you. It becomes apparent they are simply “being
marketed to”. This is becoming increasingly important as
more and more people are engaging with brands ACROSS multiple devices which makes omni-channel
and omni-device tracking a must. In fact, 98% of people switch between devices
in the same day. I know I do. And unfortunately, while your customer really
doesn’t care about the integration that happens behind the scenes, they absolutely
EXPECT it. 87% of consumers believe that brands should
be putting more effort into omni-channel initiatives. So, I encourage you to use email, use social
media, use chat bots, and SMS, and desktop notifications, and paid ads and retargeting
– or better yet, all of the above – but – heads up – it’s no longer enough to create a strategy
for each one of these channels in isolation, you need to take a more holistic approach
and ensure that these channels are connected and speaking to one another so that you can
provide the hyper-relevant behaviour based content that I just spoke about. And that is the key difference between multi-channel
and omni-channel marketing. Omni-channel marketing helps create stronger
brand loyalty and drastically improves your customer lifetime value. In fact, companies that utilize optimized
omnichannel strategies report a 91% increase in retention rate over those companies that
do not. Guys that is huge. Ok and finally… marketing trend number four, voice search
is on the rise The future of search is VOICE. According to Google, right now 20% of all
searches are voice queries through digital assistants like Apple’s Siri and Amazon’s
Alexa… and next year, they expect that number to skyrocket over 50%. I mean it makes sense as mobile usage has
been on the rise for years and 71 percent of all mobile users between the ages of 18
and 29 use voice assistants regularly on their smartphone. So I’m curious to know, how often do you
do voice search or use digital assistants? Do you have one in your home or just rely
on your Siri or your smartphone? Comment below and let me know. Because I know for me, Voice Search is becoming
second nature anytime I’m looking for a quick answer to something… and this is kind
of crazy but digital assistants are going beyond simple search AI and are actually evolving
to understand user intent and behaviors. So it actually grows smarter, and smarter
with every single interaction… crazy right? “Hey Siri, where is the highest rated Vietnamese
restaurants near me?” Interactions like this happen so regularly
that you might not even consider it a traditional “Google Search”. And guess what, neither do many marketers…..
yet… and this creates a huge opportunity for you, if you know how to capitalize on
it. Because the way that people traditionally
conduct a Google Search is very different than the way they might conduct a voice search. So for example, when you are searching for
a brunch spot on Google, you might type in something like “Best Brunch in Los Angeles.” But when you change that to a voice search
your behavior completely changes to ask a question, like “Hey Siri – What restaurant
in Los Angeles has the best brunch?” or “What restaurants near me are open for brunch right
now?” You get the idea. So knowing how to formulate your content and
copy to appeal to Voice Search is a key factor in taking advantage of this trend and in my
next video, I’ll talk about some key content and copywriting tips for doing just that. Alright guys, that’s it! Those are the 4 MAJOR MARKETING TRENDS that
are taking over the Internet right now. Please give me a thumbs up below if you found
this video helpful! And check out the description below if you
want to see all the links to the studies and stats that I referenced in this video, you
know in case you want to learn more. And, definitely keep watching because in my
next video, I’ll be sharing what these marketing trends mean for all you copywriters out there
and what you gotta do to stay ahead of the curve. So I’ll link to that video right here as
soon as it’s ready… But in the meantime, watch my video on the
9 components of a compelling offer that will stay relevant regardless of the ever-changing
marketing environment. You can watch that right here. Be sure to subscribe and I’ll see you next
week. Till then, I’m Alex. Ciao for now!

9 thoughts on “Top 4 Social Media & Digital Marketing Trends

  1. Great video as always. I consume video on Instagram, Snapchat, Facebook, and everywhere! I still force myself to read because that’s how I learn. I think it’s funny because I never use voice search. But, I think voice search is great for SEO writing. Why? Because long-tail keywords and hopefully less competition.

  2. If you have an Amazon alexa device I created the skill called INTERSTELLAR OCEANS. Honestly I dont like siri because I cant sell my product within the app like Amazon, that does the shipping for me.

  3. I never use voice assistant )) he/she is still not so smart yet or it just doesn't satisfy my needs ) but one day it will )

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