Peter Jones RUTHLESSLY undercuts Dragon newbie’s first ever offer 🐉 😲🔥 | Dragons’ Den – BBC

Hello, I’m Katy and this is Gillian and we are the founders
of Tan Cream –
the ultimate safe way to tan. We’re here today to ask for £75,000
for 10% of our amazing business.
Following my own diagnosis
and treatment with skin cancer
six years ago, it led me to have a light bulb
moment. I needed to wear
sun protection every day, but
also like to have some colour.
So, I saw a niche for
an all-in-one product that would
give me some protection
but a nice, healthy glow.
Tan Cream cleverly combines the SPF of 50 with
gradual and natural self-tan
in a luxurious everyday moisturiser
for your face and body.
Lucia here has been
wearing Tan Cream
and has a lovely, natural
sun kissed glow.
Taylor has not been wearing Tan
Cream and we’ll show you the effects
of the sun protection
using the UV camera
that we’ve had set up here. Just look in the camera first. You can see which one has got
the sun protection on
and which one hasn’t. And Taylor’s now going to apply
Tan Cream to show you the effects.
WHISPERING:I can’t believe that. So, that’s SPF 50. It’s really effective. Forget SPF,
think the SAS could use that.
You can come and have a go in front
of the cameras, if you like.
Come on, I’ll have some. Yeah, go on. I’ll do it on my hand. A self-tan cream that moisturisers
and offers factor 50 sun protection is the three-in-one product that
entrepreneurs Katy and Gillian are hoping will
win over the dragons. See the black? Wow. Quite, quite clever. Bit of a tiny smell. Does that go away?
It does go away. It does?Yeah.Yeah. The Yorkshire pair are willing
to hand over 10% of their business in return for a £75,000 investment. Thank you, girls.Thank you. Peter Jones is first to
quiz the dermatological duo and he wants to find out about
the pricing of their product. So, you launched in 2017.Yeah. OK, how much do you retail this for? BOTH:44.95. If I was to separate it out – cos this is obviously a
convenience one-stop-shop product –
what would it cost me if I wanted
tanning product?
That would be probably about £30. And a sunscreen? They range from £5 to £50. £5?Yeah. And what’s the reason for keeping
the price at the level of 44.95,
as opposed to saying that if you
were to buy these individual
products, they’d cost you £30, £40? You can buy this for 29.99. So, it’s because the formulation
and the ingredients
are so luxurious, we feel that it’s
actually worth a 44.95 price range.
Are you done, Peter? I’m Sara. As you can tell, I’m pretty excited
and I’ve got 50 million questions
and I’m raring to go and hit you
with them all, right?
Someone showed me the sun damage
to my face a couple of years ago.
It’s quite frightening.
So, I totally get it. I’m also a tight, canny
Northern lass.
Wouldn’t pay £45 for it. Is this the right price for
this product, or do you think
it’s a little on the high side? So, when you think of ours
as a moisturiser,
the price point is
very much on trend with…
On par with that.Yeah. Actually, we went to the top UK
sun care specialist for three years
and a lot of the ingredients are
so superior that it does lend itself
to being a more expensive product. The entrepreneurs confidently bat
away the debutante dragon’s concerns about the punchy pricing
of their product. But now, luxury brand owner
Touker Suleyman appears to have a problem
with their packaging. Katy and Gillian.Hello.Hi. I’m going to bring you
right down to Earth.
think that the box… ..and your product doesn’t match. That looks OK. OK. You’re on the verge of semi-luxury, but that looks like
supermarket 9.99 product.
totally agree with Touker. don’t believe you’ll see
any product at a luxury level
that has a pretty average sticker, not very well printed, not high quality. That is quite low end with
very poor plastic top and cover.
That’s not premium. We did want to print the bottles
but we didn’t have time. It was…
But you did have time. Look, don’t think that you’re going
to go ruling the luxury world… the near future. It takes a long time
and a lot of investments.
Words of warning
for the cream creators from retail expert Touker Suleyman. And it appears Deborah Meaden
has caught a whiff of a problem. There’s something
in here that smells.
It says no odour. There’s an odour. We don’t notice the odour
and we wear it every day.
love that, you know. That’s
like when you go to a restaurant
and say, “My food doesn’t taste very
good,” and the waiter tastes it
and says, “Of course it does.
It tastes lovely.”
OK. Well… Do you all find that it smells,
Well… rich…I can smell it but
it wouldn’t put me off using it.
Really? Gosh, it would me. Actually, on my face,
that would really bother me
cos it’s quite fishy. It actually makes me feel a bit… can’t get over it.
I’m really sorry.
I’m out. Deborah Meaden draws a line under
the tan investment opportunity. And it seems Tej Lalvani has an
issue with the bronzer’s brand name. Tan Cream. To me, it sounds quite generic. If I said, “Go buy Tan Cream.” You’d think,
“OK I’ll buy a tan cream.”
But I wouldn’t really
assume it’s a brand.
think the positioning is wrong.
OK. think this product needs to be… ..£10 and sell a huge quantity
and not go for the luxury market.
And then, I think you might
have a unique product.
But I’m not going to
join you on this journey.
I’m out. love the business. love you guys. But if I walk into a store and see
that on the shelf for 40, 45 quid,
I’m not going to buy it cos
don’t know anything about it.
What you need is
you need to be on TV.
This has got TV shopping written
all over it.
Most people say that. Because soon as she stood in front
of that camera, you had me.
You know, my products sell
phenomenal when I get on TV
and show people how to use them.
Yeah. That’s what this product needs. And that’s right in my sweet spot. So, I’d like to make
you an offer.
will offer you all of the money… ..but I would want 40%
of the business.
Sara Davies makes her
first ever offer in the den. And it’s an audacious one at that, as her demand of 40% of the business
is four times the equity the duo are prepared to give away. Peter Jones has
panned the packaging, but does he see any
potential in the product? think you’ve had
really good offer.
However, it’s not as good as
the offer I’m about to give you.
Because I think that with
some very subtle changes,
you could go global. So, I will offer you
all of the money…
..and I want just 25%. Sorry. You’ve never actually made somebody cry through
making them an offer, Peter.
DEBORAH LAUGHS presume they’re happy tears? Happy tears.Absolutely. Sorry. Peter Jones massively undercuts
the dragon newbie and gives the entrepreneurs
a second offer to consider with much better terms. Only Touker Suleyman remains. Will he make it a hat trick of bids
for the three-in-one product? You’ve had a bit of a roller-coaster
haven’t you?
Yeah.Could say that. You’ve now got two good offers. Mm-hm. But at the end of the day,
you’re not successful.
It looks like you may have
great product…
Yes. ..does a lot of things. But I think the brand
needs to be changed.
I’ve been very hard on you, but I’m being very honest
and very straight.
But I think you are credible ladies
because you’ve got something.
And if you’re willing… listen… ..I’m going to make you an offer. Maybe two dragons
is better than one.
So, I would give you
half the money…
..for 12.5%… ..if Sara agreed to
take the other half.
Sara was at 40. Well, I’m just… She can change her mind. OK, so that’s obviously
different to what I offered.
However, the landscape’s
changed a little bit.
little bit more competitive
than when I put my offer in.
So, yeah, I’m on board with that. 12.5% each. And we’ll split the 75
between the two of us.
Thank you very much. Despite his desire
to blitz the branding, Touker Suleyman wants in. Can we just have a minute, please?
Yeah, yeah.Thank you. The entrepreneurs now have
two offers on the table. Peter Jones has global ambitions,
but wants 25% of the business. While Touker Suleyman and Sara
Davies have agreed to partner up and split the cash and are also
asking for 25% between them. But both bids are asking for
a considerable compromise on the 10% of equity
the cream combo are offering. So, thank you all so much
for your feedback…
..and all three of your offers. We’d really love to go
with you guys.
Oh, great! Congratulations! The best friends turned business
partners return to Yorkshire with a mix of experience and new
dragon blood on their board… Thank you.Thank you.
Well done, congratulations. Very pleased for you.Thank you. ..much to the chagrin
of Peter Jones. WHISPERING:Oh, my God. Very exciting.We’ve done it. We’ve done it. Touker, you came out of nowhere. For
guy that didn’t like the product,
was criticising it, you did a good deal.
Look, he was playing tough ball. Touker knows the luxury market
and Sara was so enthusiastic
and really believed in the product. Well, Sara, congratulations.
Your first deal in the den.
Well done. Well done.Bring it on! First the many, I hope.
First of many.

100 thoughts on “Peter Jones RUTHLESSLY undercuts Dragon newbie’s first ever offer 🐉 😲🔥 | Dragons’ Den – BBC

  1. Did u hear about Sara on the news? Millionaire who pays her son £2 a week (or something along those lines.)

    Could call be clickbait bs, tbh I didn’t read too much into it but if it’s true then that’s a bit mean, I mean he’s 5!

  2. what is with the shitty 'USA TV-style' dramatic music. maybe put some on-screen graphics and fast zoom shots too eh?

  3. Wow,Go Sara Davies!!! A breath of much needed fresh air- things were getting a bit predictable and at times boring.

  4. I think what really interested the dragons was how it looked on the UV camera. It is interesting but all sunscreens show that dark pigmentation on UV cameras.

  5. For me it seems like Sarah looks at this like some game 😂 does she know that she has to support businesses when they agree offers 😂 it's not about who will get more offers out of all dragons 😂

  6. Apparently Debbie picks her nose a lot during the day, NO ONE puts their hand that close to their face in a normal days work. I'll bet every single person who walks thru the doors there with a new cream, perfume or suntan lotion says someone told them they could sell it for more because it's do much better than anything else on the market. That is way to much for a suntan lotion with moisturizer. Half of what they are asking in retail is more appropriate, if they had said it was because of the cost to make it then maybe but she clearly said they were told they could sell it for even more which means EGO. As for the "newbie", PLEASE for god sake get her a salad or 20. She is the Lori from Shark Tank looking for stuff to pitch on TV or nothing.

  7. Now Jenny is history l wonder how long it will take for the "I'm Jenny and l am out"! jokes to finally end.
    l have enjoyed them but they have run their course!

  8. I used this product and it does stink had to wash my face with soap multiple times and my face didn't stink that much after that if you have a keen sense of smell won't recommend it

    Touken to the tall woman who had cancer you have a hard time

    Short woman YEAHHHHH

  9. " actually smells…hmmm, almost fishy, especially on my face. It's er..*ahem* actually putting me off some.."–Deborah

    "Really? I don't mind it all…doesn't smell that horrible at all"–Sara

    —Oh-ho!! THAT 'ow it is?? Hehe…Okay then.

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  11. ok… the Jenny joke is getting very boring… mock all you want, but thats why she counting her millions whilst you watch her on Youtube ….. On that note, i m out 🙂

  12. If you don't want to read a ton of crappy 'Jenny, I'm out' jokes then don't bother looking below. You'd have thought now there's a new dragon she'd be getting discussed more… not sure if i like her yet. She comes across kinda thick

  13. Several major news outlets in the United Kingdom recently published articles or produced programs calling for an end to the killing of prisoners of conscience for organs in China, including the BBC, The Guardian, Sunday Express, and Scotsman.

    A discussion titled “Forced Live Organ Extraction in China” took place at the British House of Parliament on March 26, 2019, offering media a timely news hook to delve into the issue. Hosted by MP Jim Shannon, chair of the all-party parliamentary group on freedom of religion and belief, 12 parliament members from a number of different political parties joined the discussion, voicing their outrage and concern over the state-sanctioned crimes of forced organ harvesting in China. BBC Radio 4 covered this event with a segment that was aired the following day during its “Yesterday in Parliament” program.

  14. Can Sara leave? Like BBC needs to research on how she practically has stolen Art designs and selling them as her own. She doesn't deserve to sit with these Dragons but ok 🤡

  15. BBC getting down with the kids with the Emoji's… Disclaimer: Not implying anything; ''2019 – got to explain your free speach due to offence.'' Offence is a choice, make your day easier by choosing to not be offended. Then maybe we can advance as a race and explore space. Review yourself like you do your products. Re-analyse the world. Do not enforce your beliefs on someone but lets evolve… we seem to be held back as a race. : / Stoned thoughts.

  16. "Much to the chagrin of Peter Jones" – the BBC are feeling frisque are they? Almost dropped my bourbon 😂😂😂

  17. If I was Peter, I would get up and slap that dragon newbie. Disrespectful. No one should look down on Peter that way 😂😂😂

  18. A bunch of jerks making money out of made for television programs. Paying these buggers is a disgrace when people are struggling to live while these superior buggers can swank about the way they made Their fortunes. They did it by ripping off less fortunate people in life.

  19. When Peter had already said 25% why wouldn't Touka suggest splitting the 25% with him, rather than with Sara who wanted a lot more equity?

  20. I loved it when Peter tried to get Tuker not to invest with Sarah, you could tell that when he knew that Tuker was going to partner with Sara for a lower percentage then him that he knew he wouldn't get a deal with them LoL.

  21. This is not me being mean or anything, but I don't think that anyone has noticed that Tukar and Sara's chairs have been swapped around so Sara has the bigger chair because she is a larger person lol

  22. Apparently the producers of Dragons Den rang and emailed Jenny to let her know a new series was being filmed………………….BUT She was…Out!🙈

  23. Yay, another product with a hugely inflated pricetag that exploits and sustains the insecurities of its target demographic to maximise profits. 👍

  24. The two girls in robes. Should of had lighter skin. So that proved to me they don't have the confidence in their own product, so I'm out.

  25. You did great TanCream. I'm on the show this week and the nerves have took over at this stage!!

  26. Tv sales?. Not many people watch tv sales because they either work or spend more time on there phones, laptops. I think social media is the big win, if they can conquer the social media market there laughing. They should have went for Peter for Global.

  27. Touker is clever af. Peter always partners up with deborah. And now touker has foumd his own blondie to partner with.

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