Fast Fashion & Luxury Fashion: WOKE UP! Identify Cost | (SDGs)

on average only 2% until 4% of the price of
each clothing from brands go to the factory wages of these workers. Do you have a passion… … for fashion? Welcome back to Zevaulia. In this video let us
discuss further about the fashion industry. As you know the fashion
industry is problematic not only is it industrially problematic but it is also
environmentally and socially problematic To put into perspective, 700 billion
garments of clothes are produced every single year. Women, we spend 7 times
more of our money on fashion and its accessories than men. Yes… 7 times more and that is not really good. The market segments that
comprise of all this is all throughout the fashion industry from the high-end
luxury fashion until the high streets fast fashion and everything else in
between from sportswear, menswear and kids wear accessories jeans everything.
A recent study was conducted by the Ellen MacArthur Foundation. They have
estimated that there is an equivalent of one garbage truck full of textiles that is
dumped every second to our landfills or burned. Approximately 500 billion USD of
value is wasted because of clothes that are barely worn and not recycled. Clothes release half a million tons of microfibers into our oceans and this is
equivalent to more than 50 billion plastic bottles. If you haven’t watched
my previous video on plastic waste and its impacts already, you better check it
out. And these microfibers are impossible to clean up because of its quantity and
it’s size and it could also enter our food chains through the marine animals
that we consume. Microplastics 30% of it derives from our laundry wastewater and
also synthetic textiles In 2018 last year the Copenhagen fashion summit also
said that the fashion industry contributes to an amount of 92 million
tons of solid waste dumped into our landfills every year. The fashion
industry is the second largest consumer of freshwater. They also produce 20% of
waste water and generate GHG emissions or greenhouse gas emissions more than
international flights and also maritime shipping combined to put into
perspective to produce one cotton t-shirt requires two thousand seven
hundred litres of water and to produce one pair of jeans requires 1700 gallons
of water and to dye fabric it requires 1.3 trillion gallons of water every year
no wonder the fashion industry is the number one industry that pollutes our
fresh water Now what do us Millennials and also Gen Z’s think in general about
sustainable fashion and sustainable purchasing? Well a college in New York
called LIM College, they are a college that focuses on business and fashion,
they did a consumer insight research and in this research they stated that
Gen Z’s and also Millenials don’t really put sustainability high on their
consideration list when they shop unfortunately. But why is this? So above thinking about sustainability in their purchases, these are the things that they actually care more about Brands and also retailers
they need to not only educate their consumers about sustainability but also
they have to deliver quality of product and also quality of price and value that
is competitive and also fair and not only that we as consumers we also have
to educate ourselves more about sustainability, about circular fashion,
circular economy in general and also slow fashion or whatever you call it,
sustainability is the key word. It has become more urgent and significant than
ever to become a conscious consumer but one thing that you can do to start is to
purchase less. Buy the things that you need and not always the things that you
want. In my early 20s I am someone who loves to shop for clothes and
accessories but then I decided to simplify what I have and really reduce
what I buy. This is easier said than done but is definitely attainable you don’t
need to always have like different outfits for every post on Instagram or
Facebook or wherever you can always mix and match what you have and upcycle too. Which you will see more in my channel We need to be more woke about sustainable production and ethical production. By 2030 the fashion industry is predicted
to emit 4.9 gigatons of CO2 each year So that begs the question: How do we know
if a brand is sustainable or not? So there are four ways to identify whether
a brand is sustainable. These are the four ways. Let’s go to the first one and
this first one is easy to do. Check the materials. These are the textiles that
are not only recyclable but it is also renewable Now let’s talk about natural dyes. We can
get natural dyes from these things right here However these things aren’t suitable for
the mass-market because why?Everybody wants to have
different colored clothes right? These textile dyes are usually very toxic.
They are fixative and can consist of chromium, aluminium, formaldehyde, chlorine,
lead, mercury etc there are up to 1600 toxic chemicals out there and these are
difficult to remove by conventional water treatment procedures and systems
and in the end these toxic dyes become factory waste and it is harmful for
plants for animals for humans for the ecosystem as a whole Now let’s talk
about sustainable wood. So sustainable wood is ideally wood that is certified
for example by the FSC and is also wood that are scraps from the furniture
industry or called re-discoverable wood. It could also be from bamboos or pine trees
for examples that are very easy and fast to produce. Now let’s talk about
sustainable leather. So there are two sides in this. Not everybody agrees. So the
first side is using recyclable leather so these leathers are byproducts from the
meat and also fishery industries. Yes they are not vegan friendly but at least
people are becoming more sustainable Next choice is faux leather. Faux leather
is from plastics and it also depends what type of plastic because not all
faux leather is actually environmentally friendly.
For example PVC is very toxic suggest to
now the faux leather is, well it’s vegan friendly, you don’t kill any animals, but
it’s also not automatically always environmentally friendly. Now the second step that you could do this needs more effort but it is
definitely worth it is to check certification Certification occurs when
there is an accredited independent body, an auditor, that verifies whether a
supplier is in conformance with an appropriate standard or not and when
they succeed verification they’ll be given a statement in a certificate. We
need to keep in mind that standards come in two types. The first is mandatory
standards which is legally binding and the second is voluntary standards and
certification falls within the second category which is voluntary and not all
standards are necessarily effective . We also need to take note that the certification
process can be expensive and not all SMEs or all brands are able to
afford a certification These are examples of certifications for the
textile industry these are examples of certification for the leather industry And these are examples of certification
for the wood industry the third thing that we need to check is for cause
marketers or PR strategies that are not very legit. For example do they really
donate to the cause that they are saying that they donate to? They state that
they donate a certain percentage to a certain cause but how much really is
that percentage that they donate? There could be a lack of clarity of the amount
of the transparency and of the allocation of the percentage of donation
that they give to these causes. Another condition is when a brand declares
that they support a certain initiative for example they support breast cancer
awareness. However do the materials that they use. Is it safe? Does it really
support breast cancer awareness or does it actually contribute to the creation
of cancer? So these little things we also need to think about
regarding the supply chains down the line. Another thing that some suppliers
do is that they donate to certain non-profits. However to cover the expenses
of the donation that they give they mark up their prices. I know that in general
many people still have the business-as-usual mindset, everybody is
looking out for themselves, it’s all about the profit but I think that if you
really think from a wider perspective from a more social cause perspective, it
doesn’t hurt to give a part of your profits to social causes and really be
responsible for it. And that brings me to the fourth checking point, which is
checking the CSR and also the business model of these brands and including the
operations of the brand itself. In the fashion industry we also have to look at
the sustainability of the supply chains it goes all the way back to agriculture,
to manufacturing, to processing, fabric care, to the use from the consumers and
then to recycling, if there is any, and then to the disposal. There are many
sustainability checkpoints within sustainability processes of the supply
chain. You can also find even more details about the sustainability of
these supply chains from whether they use eco-friendly methods of production
until whether labor rights is implemented These are also other things
that you can also look for Talking about ethically paid workers, many of these
brands have factories in Asia as we all should know by now. Why?
To increase profit margins because you know workers in Asia are paid much more
less in general and also to even evade environmental regulations that are maybe
not as tight. Deloitte through its Deloitte Access Economics in October 2017
released a report for Oxfam Australia and they stated that the employees of
Australian brands that have factories in Asia, their wages are lower than the
living costs of these countries. As an estimation for Bangladesh it is 76%
lower, for India it is 41% lower, for Indonesia it is 29% lower and for Vietnam it
is 8% lower than the living cost in each of these countries. On average only two
percent until four percent of the price of each clothing from these
Australian brands go to the factory wages of these workers. But of course there
are various progress that is made by the fashion industry and we need to take
credit and applaud them for it. That is all from me now. Thank you so much for
everybody who has watched especially if you’ve watched from the beginning until the
end, I really appreciate it, I hope that this really makes us to radically
rethink about how we see sustainable fashion and the fashion industry as a
whole. Everything needs to be done step-by-step there is no rush but I
think that even if we make the smallest of progress it will definitely count.
I’m still very positive that we are in a better step towards a more sustainable
future but of course this requires a lot of help not only from me but also from
you. See you in the next video!

2 thoughts on “Fast Fashion & Luxury Fashion: WOKE UP! Identify Cost | (SDGs)

  1. Yap that’s true!!! Ku pernah kerja dulu ,salah satu yg mau masukin produk nya ke kantor ku itu bener2 dr pabrik dn dengan tenangny bilang ngasilin warna jeans denim trus limbah nya dbuang ke sungai, bangke!! Trus ga lama daerah nya kena banjir , oh god otaknya kemana yaaa

  2. Who here loves shopping?! There's nothing wrong with it, but make sure to become a more conscious consumer! 😀 Lets do thiss! Also, don't forget that the Bahasa Indonesia subtitles/closed caption is available! Click the CC button :D:D

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